Exploring a post COVID-19 future; a vision of the ‘new normal’ from a cultural and consumer view
Presented by: David Cousino | Anheuser-Busch InBev, Global Brand Insight Director & Jonathan Williams | Discover.ai, Founder
The reality in which we now live is changing daily. But understanding the impact of COVID-19 today is not enough, we need to understand the longer term impact of these changes and anticipate what the ‘new normal’ will be as fundamental shifts in attitudes and behaviours will likely expose brands to unforeseen future threats and new opportunities.
AB InBev partnered with Discover.ai to explore this future, with a particular focus on the impact of COVID-19 and social distancing on our mindset and mental wellbeing and how brands will need to engage with people in the future.
Discover.ai’s machine learning platform, augmented with human expertise and creativity, was the perfect methodology to explore this question, giving a depth of insight normally associated with large strategic research programme in just a few days.
The results of this study gave a unique insight into self-reliance, personal identity, sense of community and need for meaning in a post pandemic world, and how people may seek a very different relationship with their brands post COVID-19.
These results, alongside other sources of COVID research, have shaped AB InBev’s longer term post-COVID growth strategies…
“Discover.ai were able to give us insights into the impact of COVID-19 and social distancing on the human mindset that it would have been impossible to find any other way, fast.”
David Cousino – AB InBev
The reality in which we now live is changing daily. But understanding the impact of COVID-19 today is not enough, we need to understand the longer term impact of these changes and anticipate what the ‘new normal’ will be as fundamental shifts in attitudes and behaviours will likely expose brands to unforeseen future threats and new opportunities.
AB InBev partnered with Discover.ai to explore this future, with a particular focus on the impact of COVID-19 and social distancing on our mindset and mental wellbeing and how brands will need to engage with people in the future.
Discover.ai’s machine learning platform, augmented with human expertise and creativity, was the perfect methodology to explore this question, giving a depth of insight normally associated with large strategic research programme in just a few days.
The results of this study gave a unique insight into self-reliance, personal identity, sense of community and need for meaning in a post pandemic world, and how people may seek a very different relationship with their brands post COVID-19.
These results, alongside other sources of COVID research, have shaped AB InBev’s longer term post-COVID growth strategies…
“Discover.ai were able to give us insights into the impact of COVID-19 and social distancing on the human mindset that it would have been impossible to find any other way, fast.”
David Cousino – AB InBev
May 5, 2020 05:00 AM in Eastern Time (US and Canada)
Exploring a post COVID-19 future; a vision of the ‘new normal’ from a cultural and consumer view
Presented by: David Cousino | Anheuser-Busch InBev, Global Brand Insight Director & Jonathan Williams | Discover.ai, Founder
The reality in which we now live is changing daily. But understanding the impact of COVID-19 today is not enough, we need to understand the longer term impact of these changes and anticipate what the ‘new normal’ will be as fundamental shifts in attitudes and behaviours will likely expose brands to unforeseen future threats and new opportunities.
AB InBev partnered with Discover.ai to explore this future, with a particular focus on the impact of COVID-19 and social distancing on our mindset and mental wellbeing and how brands will need to engage with people in the future.
Discover.ai’s machine learning platform, augmented with human expertise and creativity, was the perfect methodology to explore this question, giving a depth of insight normally associated with large strategic research programme in just a few days.
The results of this study gave a unique insight into self-reliance, personal identity, sense of community and need for meaning in a post pandemic world, and how people may seek a very different relationship with their brands post COVID-19.
These results, alongside other sources of COVID research, have shaped AB InBev’s longer term post-COVID growth strategies…
“Discover.ai were able to give us insights into the impact of COVID-19 and social distancing on the human mindset that it would have been impossible to find any other way, fast.”
David Cousino – AB InBev
The reality in which we now live is changing daily. But understanding the impact of COVID-19 today is not enough, we need to understand the longer term impact of these changes and anticipate what the ‘new normal’ will be as fundamental shifts in attitudes and behaviours will likely expose brands to unforeseen future threats and new opportunities.
AB InBev partnered with Discover.ai to explore this future, with a particular focus on the impact of COVID-19 and social distancing on our mindset and mental wellbeing and how brands will need to engage with people in the future.
Discover.ai’s machine learning platform, augmented with human expertise and creativity, was the perfect methodology to explore this question, giving a depth of insight normally associated with large strategic research programme in just a few days.
The results of this study gave a unique insight into self-reliance, personal identity, sense of community and need for meaning in a post pandemic world, and how people may seek a very different relationship with their brands post COVID-19.
These results, alongside other sources of COVID research, have shaped AB InBev’s longer term post-COVID growth strategies…
“Discover.ai were able to give us insights into the impact of COVID-19 and social distancing on the human mindset that it would have been impossible to find any other way, fast.”
David Cousino – AB InBev
May 5, 2020 05:00 AM in Eastern Time (US and Canada)
Exploring a post COVID-19 future; a vision of the ‘new normal’ from a cultural and consumer view
Presented by: David Cousino | Anheuser-Busch InBev, Global Brand Insight Director & Jonathan Williams | Discover.ai, Founder
The reality in which we now live is changing daily. But understanding the impact of COVID-19 today is not enough, we need to understand the longer term impact of these changes and anticipate what the ‘new normal’ will be as fundamental shifts in attitudes and behaviours will likely expose brands to unforeseen future threats and new opportunities.
AB InBev partnered with Discover.ai to explore this future, with a particular focus on the impact of COVID-19 and social distancing on our mindset and mental wellbeing and how brands will need to engage with people in the future.
Discover.ai’s machine learning platform, augmented with human expertise and creativity, was the perfect methodology to explore this question, giving a depth of insight normally associated with large strategic research programme in just a few days.
The results of this study gave a unique insight into self-reliance, personal identity, sense of community and need for meaning in a post pandemic world, and how people may seek a very different relationship with their brands post COVID-19.
These results, alongside other sources of COVID research, have shaped AB InBev’s longer term post-COVID growth strategies…
“Discover.ai were able to give us insights into the impact of COVID-19 and social distancing on the human mindset that it would have been impossible to find any other way, fast.”
David Cousino – AB InBev
The reality in which we now live is changing daily. But understanding the impact of COVID-19 today is not enough, we need to understand the longer term impact of these changes and anticipate what the ‘new normal’ will be as fundamental shifts in attitudes and behaviours will likely expose brands to unforeseen future threats and new opportunities.
AB InBev partnered with Discover.ai to explore this future, with a particular focus on the impact of COVID-19 and social distancing on our mindset and mental wellbeing and how brands will need to engage with people in the future.
Discover.ai’s machine learning platform, augmented with human expertise and creativity, was the perfect methodology to explore this question, giving a depth of insight normally associated with large strategic research programme in just a few days.
The results of this study gave a unique insight into self-reliance, personal identity, sense of community and need for meaning in a post pandemic world, and how people may seek a very different relationship with their brands post COVID-19.
These results, alongside other sources of COVID research, have shaped AB InBev’s longer term post-COVID growth strategies…
“Discover.ai were able to give us insights into the impact of COVID-19 and social distancing on the human mindset that it would have been impossible to find any other way, fast.”
David Cousino – AB InBev
May 5, 2020 05:00 AM in Eastern Time (US and Canada)
Putting Consumers First: Accelerating Insights Digital Transformation During Covid-19
Presented by: Elaine Rodrigo | RB, Chief Insights & Analytics Officer
May 5, 2020 05:45 AM in Eastern Time (US and Canada)
Putting Consumers First: Accelerating Insights Digital Transformation During Covid-19
Presented by: Elaine Rodrigo | RB, Chief Insights & Analytics Officer
May 5, 2020 05:45 AM in Eastern Time (US and Canada)
Putting Consumers First: Accelerating Insights Digital Transformation During Covid-19
Presented by: Elaine Rodrigo | RB, Chief Insights & Analytics Officer
May 5, 2020 05:45 AM in Eastern Time (US and Canada)
Bringing audiences closer: Overcoming geographical barriers through video feedback
Presented by: Lara Rice | BBC Worldwide, Research Manager, Global Markets, CEMA
May 5, 2020 06:30 AM in Eastern Time (US and Canada)
Bringing audiences closer: Overcoming geographical barriers through video feedback
Presented by: Lara Rice | BBC Worldwide, Research Manager, Global Markets, CEMA
May 5, 2020 06:30 AM in Eastern Time (US and Canada)
Bringing audiences closer: Overcoming geographical barriers through video feedback
Presented by: Lara Rice | BBC Worldwide, Research Manager, Global Markets, CEMA
May 5, 2020 06:30 AM in Eastern Time (US and Canada)
A Look in the Mirror
Presented by: Brett Townsend | Electrolux, Head of North America Insights
Now is the golden age of insights . . . so why doesn't it feel that way? Let’s take a good, long look inward to explore what we can do about elevating our industry in the minds of business leaders.
Now is the golden age of insights . . . so why doesn't it feel that way? Let’s take a good, long look inward to explore what we can do about elevating our industry in the minds of business leaders.
May 5, 2020 07:15 AM in Eastern Time (US and Canada)
A Look in the Mirror
Presented by: Brett Townsend | Electrolux, Head of North America Insights
Now is the golden age of insights . . . so why doesn't it feel that way? Let’s take a good, long look inward to explore what we can do about elevating our industry in the minds of business leaders.
Now is the golden age of insights . . . so why doesn't it feel that way? Let’s take a good, long look inward to explore what we can do about elevating our industry in the minds of business leaders.
May 5, 2020 07:15 AM in Eastern Time (US and Canada)
A Look in the Mirror
Presented by: Brett Townsend | Electrolux, Head of North America Insights
Now is the golden age of insights . . . so why doesn't it feel that way? Let’s take a good, long look inward to explore what we can do about elevating our industry in the minds of business leaders.
Now is the golden age of insights . . . so why doesn't it feel that way? Let’s take a good, long look inward to explore what we can do about elevating our industry in the minds of business leaders.
May 5, 2020 07:15 AM in Eastern Time (US and Canada)
Moving to Action and Instinct
Presented by: Eva Appelbaum | ARC, Co-Founder & Partner
Eva brings her experience of leading digital transformation programmes at organisations like the BBC, and now works with businesses such as British Airways, Allianz and Department for Education supporting their future digital ambitions. Eva will discuss the complexity of the digital age, and the benefits of adopting a more mature approach to digital transformation that can still deliver at pace. Approaching change by balancing ‘doing’ with ‘sense-making’, accepting both the fast & the slow, building new capabilities in leadership and focussing on culture, behaviours, inclusion and the stories that guide us towards our digital future.
Eva brings her experience of leading digital transformation programmes at organisations like the BBC, and now works with businesses such as British Airways, Allianz and Department for Education supporting their future digital ambitions. Eva will discuss the complexity of the digital age, and the benefits of adopting a more mature approach to digital transformation that can still deliver at pace. Approaching change by balancing ‘doing’ with ‘sense-making’, accepting both the fast & the slow, building new capabilities in leadership and focussing on culture, behaviours, inclusion and the stories that guide us towards our digital future.
May 5, 2020 08:00 AM in Eastern Time (US and Canada)
Moving to Action and Instinct
Presented by: Eva Appelbaum | ARC, Co-Founder & Partner
Eva brings her experience of leading digital transformation programmes at organisations like the BBC, and now works with businesses such as British Airways, Allianz and Department for Education supporting their future digital ambitions. Eva will discuss the complexity of the digital age, and the benefits of adopting a more mature approach to digital transformation that can still deliver at pace. Approaching change by balancing ‘doing’ with ‘sense-making’, accepting both the fast & the slow, building new capabilities in leadership and focussing on culture, behaviours, inclusion and the stories that guide us towards our digital future.
Eva brings her experience of leading digital transformation programmes at organisations like the BBC, and now works with businesses such as British Airways, Allianz and Department for Education supporting their future digital ambitions. Eva will discuss the complexity of the digital age, and the benefits of adopting a more mature approach to digital transformation that can still deliver at pace. Approaching change by balancing ‘doing’ with ‘sense-making’, accepting both the fast & the slow, building new capabilities in leadership and focussing on culture, behaviours, inclusion and the stories that guide us towards our digital future.
May 5, 2020 08:00 AM in Eastern Time (US and Canada)
Moving to Action and Instinct
Presented by: Eva Appelbaum | ARC, Co-Founder & Partner
Eva brings her experience of leading digital transformation programmes at organisations like the BBC, and now works with businesses such as British Airways, Allianz and Department for Education supporting their future digital ambitions. Eva will discuss the complexity of the digital age, and the benefits of adopting a more mature approach to digital transformation that can still deliver at pace. Approaching change by balancing ‘doing’ with ‘sense-making’, accepting both the fast & the slow, building new capabilities in leadership and focussing on culture, behaviours, inclusion and the stories that guide us towards our digital future.
Eva brings her experience of leading digital transformation programmes at organisations like the BBC, and now works with businesses such as British Airways, Allianz and Department for Education supporting their future digital ambitions. Eva will discuss the complexity of the digital age, and the benefits of adopting a more mature approach to digital transformation that can still deliver at pace. Approaching change by balancing ‘doing’ with ‘sense-making’, accepting both the fast & the slow, building new capabilities in leadership and focussing on culture, behaviours, inclusion and the stories that guide us towards our digital future.
May 5, 2020 08:00 AM in Eastern Time (US and Canada)
The birth of Ada: A look into PepsiCo's original approach to insights technology
Presented by: Stephan Gans | PepsiCo, SVP Chief Insights and Analytics Officer
May 5, 2020 08:45 AM in Eastern Time (US and Canada)
The birth of Ada: A look into PepsiCo's original approach to insights technology
Presented by: Stephan Gans | PepsiCo, SVP Chief Insights and Analytics Officer
May 5, 2020 08:45 AM in Eastern Time (US and Canada)
The birth of Ada: A look into PepsiCo's original approach to insights technology
Presented by: Stephan Gans | PepsiCo, SVP Chief Insights and Analytics Officer
May 5, 2020 08:45 AM in Eastern Time (US and Canada)
How King, the makers of Candy Crush, are developing a consumer-centric research strategy
Presented by: Ritu Bhushan | King.com, Associate Director, Player Insights
Now, more than ever, businesses are being challenged to adapt from being product-centric to being customer-centric. Consumer expectations are higher than they ever were before and brands need a way to listen to their needs and react to them quickly.
Traditional qualitative research doesn’t always allow for being agile and reactive to consumer needs. In this session, we’ll address some agile approaches to obtaining rich qualitative insight to truly understand the “why” behind consumer data, offering a full 360-degree view of consumers, at the speed of business.
If you want to step up your ability to story-tell with data thereby enabling teams to make everyday consumer-centric decisions, then this session is for you!
Now, more than ever, businesses are being challenged to adapt from being product-centric to being customer-centric. Consumer expectations are higher than they ever were before and brands need a way to listen to their needs and react to them quickly.
Traditional qualitative research doesn’t always allow for being agile and reactive to consumer needs. In this session, we’ll address some agile approaches to obtaining rich qualitative insight to truly understand the “why” behind consumer data, offering a full 360-degree view of consumers, at the speed of business.
If you want to step up your ability to story-tell with data thereby enabling teams to make everyday consumer-centric decisions, then this session is for you!
May 5, 2020 09:30 AM in Eastern Time (US and Canada)
How King, the makers of Candy Crush, are developing a consumer-centric research strategy
Presented by: Ritu Bhushan | King.com, Associate Director, Player Insights
Now, more than ever, businesses are being challenged to adapt from being product-centric to being customer-centric. Consumer expectations are higher than they ever were before and brands need a way to listen to their needs and react to them quickly.
Traditional qualitative research doesn’t always allow for being agile and reactive to consumer needs. In this session, we’ll address some agile approaches to obtaining rich qualitative insight to truly understand the “why” behind consumer data, offering a full 360-degree view of consumers, at the speed of business.
If you want to step up your ability to story-tell with data thereby enabling teams to make everyday consumer-centric decisions, then this session is for you!
Now, more than ever, businesses are being challenged to adapt from being product-centric to being customer-centric. Consumer expectations are higher than they ever were before and brands need a way to listen to their needs and react to them quickly.
Traditional qualitative research doesn’t always allow for being agile and reactive to consumer needs. In this session, we’ll address some agile approaches to obtaining rich qualitative insight to truly understand the “why” behind consumer data, offering a full 360-degree view of consumers, at the speed of business.
If you want to step up your ability to story-tell with data thereby enabling teams to make everyday consumer-centric decisions, then this session is for you!
May 5, 2020 09:30 AM in Eastern Time (US and Canada)
How King, the makers of Candy Crush, are developing a consumer-centric research strategy
Presented by: Ritu Bhushan | King.com, Associate Director, Player Insights
Now, more than ever, businesses are being challenged to adapt from being product-centric to being customer-centric. Consumer expectations are higher than they ever were before and brands need a way to listen to their needs and react to them quickly.
Traditional qualitative research doesn’t always allow for being agile and reactive to consumer needs. In this session, we’ll address some agile approaches to obtaining rich qualitative insight to truly understand the “why” behind consumer data, offering a full 360-degree view of consumers, at the speed of business.
If you want to step up your ability to story-tell with data thereby enabling teams to make everyday consumer-centric decisions, then this session is for you!
Now, more than ever, businesses are being challenged to adapt from being product-centric to being customer-centric. Consumer expectations are higher than they ever were before and brands need a way to listen to their needs and react to them quickly.
Traditional qualitative research doesn’t always allow for being agile and reactive to consumer needs. In this session, we’ll address some agile approaches to obtaining rich qualitative insight to truly understand the “why” behind consumer data, offering a full 360-degree view of consumers, at the speed of business.
If you want to step up your ability to story-tell with data thereby enabling teams to make everyday consumer-centric decisions, then this session is for you!
May 5, 2020 09:30 AM in Eastern Time (US and Canada)
15:15 BST / 10:15 EST
Coffee with your peers: Navigating the future by getting back to basics
Facilitated by Camille Nicita | Gongos
Insight Leaders Panel
Moderator: Dan Foreman | Hatted, CEO
Panelists: Melanie Courtright | Insights Association, CEO / Jane Frost | MRS, CEO / Joaquim Bretcha | ESOMAR, President / Greg Melia | CXPA, CEO
For the first time ever, leaders from all four major mrx governing bodies across the globe will be sharing one stage for an inspiring conversation you won't want to miss.
Panelists: Melanie Courtright | Insights Association, CEO / Jane Frost | MRS, CEO / Joaquim Bretcha | ESOMAR, President / Greg Melia | CXPA, CEO
For the first time ever, leaders from all four major mrx governing bodies across the globe will be sharing one stage for an inspiring conversation you won't want to miss.
May 5, 2020 11:00 AM in Eastern Time (US and Canada)
Insight Leaders Panel
Moderator: Dan Foreman | Hatted, CEO
Panelists: Melanie Courtright | Insights Association, CEO / Jane Frost | MRS, CEO / Joaquim Bretcha | ESOMAR, President / Greg Melia | CXPA, CEO
For the first time ever, leaders from all four major mrx governing bodies across the globe will be sharing one stage for an inspiring conversation you won't want to miss.
Panelists: Melanie Courtright | Insights Association, CEO / Jane Frost | MRS, CEO / Joaquim Bretcha | ESOMAR, President / Greg Melia | CXPA, CEO
For the first time ever, leaders from all four major mrx governing bodies across the globe will be sharing one stage for an inspiring conversation you won't want to miss.
May 5, 2020 11:00 AM in Eastern Time (US and Canada)
Insight Leaders Panel
Moderator: Dan Foreman | Hatted, CEO
Panelists: Melanie Courtright | Insights Association, CEO / Jane Frost | MRS, CEO / Joaquim Bretcha | ESOMAR, President / Greg Melia | CXPA, CEO
For the first time ever, leaders from all four major mrx governing bodies across the globe will be sharing one stage for an inspiring conversation you won't want to miss.
Panelists: Melanie Courtright | Insights Association, CEO / Jane Frost | MRS, CEO / Joaquim Bretcha | ESOMAR, President / Greg Melia | CXPA, CEO
For the first time ever, leaders from all four major mrx governing bodies across the globe will be sharing one stage for an inspiring conversation you won't want to miss.
May 5, 2020 11:00 AM in Eastern Time (US and Canada)
The Secret to Customer Centricity in Product Innovation
Presented by: Dave Carruthers | Voxpopme, CEO & Founder
& Andy Barraclough, | Voxpopme, CTO & Founder
& Andy Barraclough, | Voxpopme, CTO & Founder
May 5, 2020 11:45 AM in Eastern Time (US and Canada)
The Secret to Customer Centricity in Product Innovation
Presented by: Dave Carruthers | Voxpopme, CEO & Founder
& Andy Barraclough, | Voxpopme, CTO & Founder
& Andy Barraclough, | Voxpopme, CTO & Founder
May 5, 2020 11:45 AM in Eastern Time (US and Canada)
The Secret to Customer Centricity in Product Innovation
Presented by: Dave Carruthers | Voxpopme, CEO & Founder
& Andy Barraclough, | Voxpopme, CTO & Founder
& Andy Barraclough, | Voxpopme, CTO & Founder
May 5, 2020 11:45 AM in Eastern Time (US and Canada)
Research in the World of Covid...How Should We Evolve?
A conversation with: Cherie Leonard | Colgate-Palmolive, Associate Director, Foresight & Sustainability Insights & Jenn Vogel | Voxpopme, VP Marketing
Covid has turned people’s lives upside down...and as Insights professionals, we’re rethinking our work too! In this Q&A, Cherie Leonard from Colgate-Palmolive and Jenn Vogel from Voxpopme will discuss the evolving considerations of conducting research during Covid.
They will cover:
Building empathy with people’s mindsets, priorities and tradeoffs as the Covid situation evolves
Questions we’re considering for how to best uncover relevant insights during this time
Leveraging behavioral and predictive tools to augment or replace primary research
Join Cherie & Jenn as they dive into this ever-changing topic for a discussion of key business considerations and Insights opportunities.
Covid has turned people’s lives upside down...and as Insights professionals, we’re rethinking our work too! In this Q&A, Cherie Leonard from Colgate-Palmolive and Jenn Vogel from Voxpopme will discuss the evolving considerations of conducting research during Covid.
They will cover:
Building empathy with people’s mindsets, priorities and tradeoffs as the Covid situation evolves
Questions we’re considering for how to best uncover relevant insights during this time
Leveraging behavioral and predictive tools to augment or replace primary research
Join Cherie & Jenn as they dive into this ever-changing topic for a discussion of key business considerations and Insights opportunities.
May 5, 2020 12:30 PM in Eastern Time (US and Canada)
Research in the World of Covid...How Should We Evolve?
A conversation with: Cherie Leonard | Colgate-Palmolive, Associate Director, Foresight & Sustainability Insights & Jenn Vogel | Voxpopme, VP Marketing
Covid has turned people’s lives upside down...and as Insights professionals, we’re rethinking our work too! In this Q&A, Cherie Leonard from Colgate-Palmolive and Jenn Vogel from Voxpopme will discuss the evolving considerations of conducting research during Covid.
They will cover:
Building empathy with people’s mindsets, priorities and tradeoffs as the Covid situation evolves
Questions we’re considering for how to best uncover relevant insights during this time
Leveraging behavioral and predictive tools to augment or replace primary research
Join Cherie & Jenn as they dive into this ever-changing topic for a discussion of key business considerations and Insights opportunities.
Covid has turned people’s lives upside down...and as Insights professionals, we’re rethinking our work too! In this Q&A, Cherie Leonard from Colgate-Palmolive and Jenn Vogel from Voxpopme will discuss the evolving considerations of conducting research during Covid.
They will cover:
Building empathy with people’s mindsets, priorities and tradeoffs as the Covid situation evolves
Questions we’re considering for how to best uncover relevant insights during this time
Leveraging behavioral and predictive tools to augment or replace primary research
Join Cherie & Jenn as they dive into this ever-changing topic for a discussion of key business considerations and Insights opportunities.
May 5, 2020 12:30 PM in Eastern Time (US and Canada)
Research in the World of Covid...How Should We Evolve?
A conversation with: Cherie Leonard | Colgate-Palmolive, Associate Director, Foresight & Sustainability Insights & Jenn Vogel | Voxpopme, VP Marketing
Covid has turned people’s lives upside down...and as Insights professionals, we’re rethinking our work too! In this Q&A, Cherie Leonard from Colgate-Palmolive and Jenn Vogel from Voxpopme will discuss the evolving considerations of conducting research during Covid.
They will cover:
Building empathy with people’s mindsets, priorities and tradeoffs as the Covid situation evolves
Questions we’re considering for how to best uncover relevant insights during this time
Leveraging behavioral and predictive tools to augment or replace primary research
Join Cherie & Jenn as they dive into this ever-changing topic for a discussion of key business considerations and Insights opportunities.
Covid has turned people’s lives upside down...and as Insights professionals, we’re rethinking our work too! In this Q&A, Cherie Leonard from Colgate-Palmolive and Jenn Vogel from Voxpopme will discuss the evolving considerations of conducting research during Covid.
They will cover:
Building empathy with people’s mindsets, priorities and tradeoffs as the Covid situation evolves
Questions we’re considering for how to best uncover relevant insights during this time
Leveraging behavioral and predictive tools to augment or replace primary research
Join Cherie & Jenn as they dive into this ever-changing topic for a discussion of key business considerations and Insights opportunities.
May 5, 2020 12:30 PM in Eastern Time (US and Canada)
Five Tactics to Triple CX Impact with Artificial Intelligence
Presented by: Rajul Jain | Microsoft, Senior Manager & Frank Buckler | Success Drivers, CEO
It is not enough to simply claim to be customer obsessed. In a climate where a moment of inconvenience could be enough to push customers to switch to your competitor, brands must deliver what customers want. To do this effectively and accurately, brands need to consistently plug themselves into various sources of customer feedback.
And yet, the reality is a majority of customer feedback is not fully leveraged today, with many businesses overwhelmed by the task of processing the high volumes of data and the soaring costs when deployed at scale.
This presentation featuring a case study from Microsoft is a step-by-step guide on what it takes to drive value from unstructured CX feedback, providing insights on the approach needed for text analytics to drive business action. Attendees of this presentation will learn practical insights to apply in their business about:
• Transforming business actions leveraging unstructured customer feedback. Microsoft explains their former challenges and how they overcome those with their new text analytics solution.
• Codifying messy text data with human-like precision and great granularity using Augmented AI
• Getting better feedback with an AI-powered probing-bot-plugin in CX surveys
• Developing key hidden drivers of CX using AI-powered key driver analysis
• Making it easy, seamless, and valuable for business stakeholders to consume insights and integrate them in their CX strategy
• Predicting results of actions and gain trust when prediction hit reality.
It is not enough to simply claim to be customer obsessed. In a climate where a moment of inconvenience could be enough to push customers to switch to your competitor, brands must deliver what customers want. To do this effectively and accurately, brands need to consistently plug themselves into various sources of customer feedback.
And yet, the reality is a majority of customer feedback is not fully leveraged today, with many businesses overwhelmed by the task of processing the high volumes of data and the soaring costs when deployed at scale.
This presentation featuring a case study from Microsoft is a step-by-step guide on what it takes to drive value from unstructured CX feedback, providing insights on the approach needed for text analytics to drive business action. Attendees of this presentation will learn practical insights to apply in their business about:
• Transforming business actions leveraging unstructured customer feedback. Microsoft explains their former challenges and how they overcome those with their new text analytics solution.
• Codifying messy text data with human-like precision and great granularity using Augmented AI
• Getting better feedback with an AI-powered probing-bot-plugin in CX surveys
• Developing key hidden drivers of CX using AI-powered key driver analysis
• Making it easy, seamless, and valuable for business stakeholders to consume insights and integrate them in their CX strategy
• Predicting results of actions and gain trust when prediction hit reality.
May 5, 2020 02:00 PM in Eastern Time (US and Canada)
Five Tactics to Triple CX Impact with Artificial Intelligence
Presented by: Rajul Jain | Microsoft, Senior Manager & Frank Buckler | Success Drivers, CEO
It is not enough to simply claim to be customer obsessed. In a climate where a moment of inconvenience could be enough to push customers to switch to your competitor, brands must deliver what customers want. To do this effectively and accurately, brands need to consistently plug themselves into various sources of customer feedback.
And yet, the reality is a majority of customer feedback is not fully leveraged today, with many businesses overwhelmed by the task of processing the high volumes of data and the soaring costs when deployed at scale.
This presentation featuring a case study from Microsoft is a step-by-step guide on what it takes to drive value from unstructured CX feedback, providing insights on the approach needed for text analytics to drive business action. Attendees of this presentation will learn practical insights to apply in their business about:
• Transforming business actions leveraging unstructured customer feedback. Microsoft explains their former challenges and how they overcome those with their new text analytics solution.
• Codifying messy text data with human-like precision and great granularity using Augmented AI
• Getting better feedback with an AI-powered probing-bot-plugin in CX surveys
• Developing key hidden drivers of CX using AI-powered key driver analysis
• Making it easy, seamless, and valuable for business stakeholders to consume insights and integrate them in their CX strategy
• Predicting results of actions and gain trust when prediction hit reality.
It is not enough to simply claim to be customer obsessed. In a climate where a moment of inconvenience could be enough to push customers to switch to your competitor, brands must deliver what customers want. To do this effectively and accurately, brands need to consistently plug themselves into various sources of customer feedback.
And yet, the reality is a majority of customer feedback is not fully leveraged today, with many businesses overwhelmed by the task of processing the high volumes of data and the soaring costs when deployed at scale.
This presentation featuring a case study from Microsoft is a step-by-step guide on what it takes to drive value from unstructured CX feedback, providing insights on the approach needed for text analytics to drive business action. Attendees of this presentation will learn practical insights to apply in their business about:
• Transforming business actions leveraging unstructured customer feedback. Microsoft explains their former challenges and how they overcome those with their new text analytics solution.
• Codifying messy text data with human-like precision and great granularity using Augmented AI
• Getting better feedback with an AI-powered probing-bot-plugin in CX surveys
• Developing key hidden drivers of CX using AI-powered key driver analysis
• Making it easy, seamless, and valuable for business stakeholders to consume insights and integrate them in their CX strategy
• Predicting results of actions and gain trust when prediction hit reality.
May 5, 2020 02:00 PM in Eastern Time (US and Canada)
Five Tactics to Triple CX Impact with Artificial Intelligence
Presented by: Rajul Jain | Microsoft, Senior Manager & Frank Buckler | Success Drivers, CEO
It is not enough to simply claim to be customer obsessed. In a climate where a moment of inconvenience could be enough to push customers to switch to your competitor, brands must deliver what customers want. To do this effectively and accurately, brands need to consistently plug themselves into various sources of customer feedback.
And yet, the reality is a majority of customer feedback is not fully leveraged today, with many businesses overwhelmed by the task of processing the high volumes of data and the soaring costs when deployed at scale.
This presentation featuring a case study from Microsoft is a step-by-step guide on what it takes to drive value from unstructured CX feedback, providing insights on the approach needed for text analytics to drive business action. Attendees of this presentation will learn practical insights to apply in their business about:
• Transforming business actions leveraging unstructured customer feedback. Microsoft explains their former challenges and how they overcome those with their new text analytics solution.
• Codifying messy text data with human-like precision and great granularity using Augmented AI
• Getting better feedback with an AI-powered probing-bot-plugin in CX surveys
• Developing key hidden drivers of CX using AI-powered key driver analysis
• Making it easy, seamless, and valuable for business stakeholders to consume insights and integrate them in their CX strategy
• Predicting results of actions and gain trust when prediction hit reality.
It is not enough to simply claim to be customer obsessed. In a climate where a moment of inconvenience could be enough to push customers to switch to your competitor, brands must deliver what customers want. To do this effectively and accurately, brands need to consistently plug themselves into various sources of customer feedback.
And yet, the reality is a majority of customer feedback is not fully leveraged today, with many businesses overwhelmed by the task of processing the high volumes of data and the soaring costs when deployed at scale.
This presentation featuring a case study from Microsoft is a step-by-step guide on what it takes to drive value from unstructured CX feedback, providing insights on the approach needed for text analytics to drive business action. Attendees of this presentation will learn practical insights to apply in their business about:
• Transforming business actions leveraging unstructured customer feedback. Microsoft explains their former challenges and how they overcome those with their new text analytics solution.
• Codifying messy text data with human-like precision and great granularity using Augmented AI
• Getting better feedback with an AI-powered probing-bot-plugin in CX surveys
• Developing key hidden drivers of CX using AI-powered key driver analysis
• Making it easy, seamless, and valuable for business stakeholders to consume insights and integrate them in their CX strategy
• Predicting results of actions and gain trust when prediction hit reality.
May 5, 2020 02:00 PM in Eastern Time (US and Canada)
How to Transform the Way Your Research Team Works to Drive Stronger Business Outcomes
Presented by: Lauren Palmer | IBM, Team Lead, Market Research & Danielle Rosen | IBM, Research Program Manager, Market Research and Analytics
May 5, 2020 02:45 PM in Eastern Time (US and Canada)
How to Transform the Way Your Research Team Works to Drive Stronger Business Outcomes
Presented by: Lauren Palmer | IBM, Team Lead, Market Research & Danielle Rosen | IBM, Research Program Manager, Market Research and Analytics
May 5, 2020 02:45 PM in Eastern Time (US and Canada)
How to Transform the Way Your Research Team Works to Drive Stronger Business Outcomes
Presented by: Lauren Palmer | IBM, Team Lead, Market Research & Danielle Rosen | IBM, Research Program Manager, Market Research and Analytics
May 5, 2020 02:45 PM in Eastern Time (US and Canada)
Mind Modeling: Identifying Cheez-It’s Distinctive Attributes
Presented by: Terrae Schroeder | Kellogg's, Head of US Insights & Tim Hoskins | Quester, President
Kellogg’s was stuck in a rut trying to identify a new and compelling way to talk about “100% real cheese”. While the existing campaign had been running successfully for an impressive 11-years, nearly all their competitors had followed suit with the same claim. The challenging objective required Kellogg’s to think outside of the box and turn to an innovative methodology that combined artificial intelligence and quantified-linguistic mind modeling to deeply understand the heart and mindset of the consumer.
Join us to learn how insights and strategies led to:
-The identification of unique attributes, benefits and emotions.
-Development of a campaign that delivered immediate and significant ROI
Kellogg’s was stuck in a rut trying to identify a new and compelling way to talk about “100% real cheese”. While the existing campaign had been running successfully for an impressive 11-years, nearly all their competitors had followed suit with the same claim. The challenging objective required Kellogg’s to think outside of the box and turn to an innovative methodology that combined artificial intelligence and quantified-linguistic mind modeling to deeply understand the heart and mindset of the consumer.
Join us to learn how insights and strategies led to:
-The identification of unique attributes, benefits and emotions.
-Development of a campaign that delivered immediate and significant ROI
May 5, 2020 03:30 PM in Eastern Time (US and Canada)
Mind Modeling: Identifying Cheez-It’s Distinctive Attributes
Presented by: Terrae Schroeder | Kellogg's, Head of US Insights & Tim Hoskins | Quester, President
Kellogg’s was stuck in a rut trying to identify a new and compelling way to talk about “100% real cheese”. While the existing campaign had been running successfully for an impressive 11-years, nearly all their competitors had followed suit with the same claim. The challenging objective required Kellogg’s to think outside of the box and turn to an innovative methodology that combined artificial intelligence and quantified-linguistic mind modeling to deeply understand the heart and mindset of the consumer.
Join us to learn how insights and strategies led to:
-The identification of unique attributes, benefits and emotions.
-Development of a campaign that delivered immediate and significant ROI
Kellogg’s was stuck in a rut trying to identify a new and compelling way to talk about “100% real cheese”. While the existing campaign had been running successfully for an impressive 11-years, nearly all their competitors had followed suit with the same claim. The challenging objective required Kellogg’s to think outside of the box and turn to an innovative methodology that combined artificial intelligence and quantified-linguistic mind modeling to deeply understand the heart and mindset of the consumer.
Join us to learn how insights and strategies led to:
-The identification of unique attributes, benefits and emotions.
-Development of a campaign that delivered immediate and significant ROI
May 5, 2020 03:30 PM in Eastern Time (US and Canada)
Mind Modeling: Identifying Cheez-It’s Distinctive Attributes
Presented by: Terrae Schroeder | Kellogg's, Head of US Insights & Tim Hoskins | Quester, President
Kellogg’s was stuck in a rut trying to identify a new and compelling way to talk about “100% real cheese”. While the existing campaign had been running successfully for an impressive 11-years, nearly all their competitors had followed suit with the same claim. The challenging objective required Kellogg’s to think outside of the box and turn to an innovative methodology that combined artificial intelligence and quantified-linguistic mind modeling to deeply understand the heart and mindset of the consumer.
Join us to learn how insights and strategies led to:
-The identification of unique attributes, benefits and emotions.
-Development of a campaign that delivered immediate and significant ROI
Kellogg’s was stuck in a rut trying to identify a new and compelling way to talk about “100% real cheese”. While the existing campaign had been running successfully for an impressive 11-years, nearly all their competitors had followed suit with the same claim. The challenging objective required Kellogg’s to think outside of the box and turn to an innovative methodology that combined artificial intelligence and quantified-linguistic mind modeling to deeply understand the heart and mindset of the consumer.
Join us to learn how insights and strategies led to:
-The identification of unique attributes, benefits and emotions.
-Development of a campaign that delivered immediate and significant ROI
May 5, 2020 03:30 PM in Eastern Time (US and Canada)
How I (Accidentally) Transformed Insights at a $35 Billion Dollar Company
Presented by: Michelle Gansle | Mars, Global Lead, Insights Transformation
May 5, 2020 04:15 PM in Eastern Time (US and Canada)
How I (Accidentally) Transformed Insights at a $35 Billion Dollar Company
Presented by: Michelle Gansle | Mars, Global Lead, Insights Transformation
May 5, 2020 04:15 PM in Eastern Time (US and Canada)
How I (Accidentally) Transformed Insights at a $35 Billion Dollar Company
Presented by: Michelle Gansle | Mars, Global Lead, Insights Transformation
May 5, 2020 04:15 PM in Eastern Time (US and Canada)
Navigating the Storm - Trend Prediction in the CV19 crisis
Presented by: Hugo Amos | Black Swan Data, Chief Strategy Officer & Co-founder
May 6, 2020 05:00 AM in Eastern Time (US and Canada)
Navigating the Storm - Trend Prediction in the CV19 crisis
Presented by: Hugo Amos | Black Swan Data, Chief Strategy Officer & Co-founder
May 6, 2020 05:00 AM in Eastern Time (US and Canada)
Navigating the Storm - Trend Prediction in the CV19 crisis
Presented by: Hugo Amos | Black Swan Data, Chief Strategy Officer & Co-founder
May 6, 2020 05:00 AM in Eastern Time (US and Canada)
Everything You Need to Know About Sampling in a Digital Age
Presented by: Greg Dunbar | Cint, EVP, Enterprise Solutions
May 6, 2020 05:45 AM in Eastern Time (US and Canada)
Everything You Need to Know About Sampling in a Digital Age
Presented by: Greg Dunbar | Cint, EVP, Enterprise Solutions
May 6, 2020 05:45 AM in Eastern Time (US and Canada)
Everything You Need to Know About Sampling in a Digital Age
Presented by: Greg Dunbar | Cint, EVP, Enterprise Solutions
May 6, 2020 05:45 AM in Eastern Time (US and Canada)
Agility in innovation: A new way to learn
Presented by: Barbara Schandl | Mondelez International, Insights Lead of SnackFutures Innovation
In this session you will learn about SnackFutures @ Mondelēz, a cross functional start up team within a large corporation who are tasked to invent the snacks of the future. We embrace the spirit of experimentation, entrepreneurship, testing, learning and adapting. I will talk about Consumer Centric Transactional Learning and look into the world of non-conventional testing. Join me to push the boundaries of what’s possible!
In this session you will learn about SnackFutures @ Mondelēz, a cross functional start up team within a large corporation who are tasked to invent the snacks of the future. We embrace the spirit of experimentation, entrepreneurship, testing, learning and adapting. I will talk about Consumer Centric Transactional Learning and look into the world of non-conventional testing. Join me to push the boundaries of what’s possible!
May 6, 2020 06:30 AM in Eastern Time (US and Canada)
Agility in innovation: A new way to learn
Presented by: Barbara Schandl | Mondelez International, Insights Lead of SnackFutures Innovation
In this session you will learn about SnackFutures @ Mondelēz, a cross functional start up team within a large corporation who are tasked to invent the snacks of the future. We embrace the spirit of experimentation, entrepreneurship, testing, learning and adapting. I will talk about Consumer Centric Transactional Learning and look into the world of non-conventional testing. Join me to push the boundaries of what’s possible!
In this session you will learn about SnackFutures @ Mondelēz, a cross functional start up team within a large corporation who are tasked to invent the snacks of the future. We embrace the spirit of experimentation, entrepreneurship, testing, learning and adapting. I will talk about Consumer Centric Transactional Learning and look into the world of non-conventional testing. Join me to push the boundaries of what’s possible!
May 6, 2020 06:30 AM in Eastern Time (US and Canada)
Agility in innovation: A new way to learn
Presented by: Barbara Schandl | Mondelez International, Insights Lead of SnackFutures Innovation
In this session you will learn about SnackFutures @ Mondelēz, a cross functional start up team within a large corporation who are tasked to invent the snacks of the future. We embrace the spirit of experimentation, entrepreneurship, testing, learning and adapting. I will talk about Consumer Centric Transactional Learning and look into the world of non-conventional testing. Join me to push the boundaries of what’s possible!
In this session you will learn about SnackFutures @ Mondelēz, a cross functional start up team within a large corporation who are tasked to invent the snacks of the future. We embrace the spirit of experimentation, entrepreneurship, testing, learning and adapting. I will talk about Consumer Centric Transactional Learning and look into the world of non-conventional testing. Join me to push the boundaries of what’s possible!
May 6, 2020 06:30 AM in Eastern Time (US and Canada)
12:15 BST / 07:15 EST
Open Discussion: What your MR tech stack should look like
Led by Ryan Barry
How Reckitt Benckiser Took a Consumer-First Approach to Rebuilding a Brand’s Strategy & Architecture
How Reckitt Benckiser took a consumer-first approach to rebuilding a brand’s strategy & architecture
Presented by: Rachel Sexton | RB, Innovation and Strategy Director, Vitamins Minerals and Supplements & Heather Christman, PhD | GarageGroup, Senior Director, Lean Growth
Hear behind-the-scenes lessons learned from a trailblazing team at RB who leveraged a 3-Day Strategy Sprint approach to rebuild their brand foundation via a refocused, consumer-first architecture to drive meaning and intention behind their existing portfolio, and create whitespace opportunities for future innovation. The team will share the overall approach they took, key enablers, and lessons they plan to apply to future growth challenges. Courageous Minds Only.
Hear behind-the-scenes lessons learned from a trailblazing team at RB who leveraged a 3-Day Strategy Sprint approach to rebuild their brand foundation via a refocused, consumer-first architecture to drive meaning and intention behind their existing portfolio, and create whitespace opportunities for future innovation. The team will share the overall approach they took, key enablers, and lessons they plan to apply to future growth challenges. Courageous Minds Only.
May 6, 2020 08:00 AM in Eastern Time (US and Canada)
How Reckitt Benckiser took a consumer-first approach to rebuilding a brand’s strategy & architecture
Presented by: Rachel Sexton | RB, Innovation and Strategy Director, Vitamins Minerals and Supplements & Heather Christman, PhD | GarageGroup, Senior Director, Lean Growth
Hear behind-the-scenes lessons learned from a trailblazing team at RB who leveraged a 3-Day Strategy Sprint approach to rebuild their brand foundation via a refocused, consumer-first architecture to drive meaning and intention behind their existing portfolio, and create whitespace opportunities for future innovation. The team will share the overall approach they took, key enablers, and lessons they plan to apply to future growth challenges. Courageous Minds Only.
Hear behind-the-scenes lessons learned from a trailblazing team at RB who leveraged a 3-Day Strategy Sprint approach to rebuild their brand foundation via a refocused, consumer-first architecture to drive meaning and intention behind their existing portfolio, and create whitespace opportunities for future innovation. The team will share the overall approach they took, key enablers, and lessons they plan to apply to future growth challenges. Courageous Minds Only.
May 6, 2020 08:00 AM in Eastern Time (US and Canada)
How Reckitt Benckiser took a consumer-first approach to rebuilding a brand’s strategy & architecture
Presented by: Rachel Sexton | RB, Innovation and Strategy Director, Vitamins Minerals and Supplements & Heather Christman, PhD | GarageGroup, Senior Director, Lean Growth
Hear behind-the-scenes lessons learned from a trailblazing team at RB who leveraged a 3-Day Strategy Sprint approach to rebuild their brand foundation via a refocused, consumer-first architecture to drive meaning and intention behind their existing portfolio, and create whitespace opportunities for future innovation. The team will share the overall approach they took, key enablers, and lessons they plan to apply to future growth challenges. Courageous Minds Only.
Hear behind-the-scenes lessons learned from a trailblazing team at RB who leveraged a 3-Day Strategy Sprint approach to rebuild their brand foundation via a refocused, consumer-first architecture to drive meaning and intention behind their existing portfolio, and create whitespace opportunities for future innovation. The team will share the overall approach they took, key enablers, and lessons they plan to apply to future growth challenges. Courageous Minds Only.
May 6, 2020 08:00 AM in Eastern Time (US and Canada)
Market Research 2.0: Becoming more proactive and strategic
Presented by: Zontziry "Z" Johnson | Zappi, VP Customer Transformation & Patricia Montesdeoca | Zappi, VP Customer Transformation
There is a need for teams to become more agile.
Having worked on both the client and vendor side of insights, Z Johnson and Patricia Montesdeoca have experienced first hand the importance of adapting this transformation. This Virtual Insight Summit keynote conversation will cover four key areas to create a sense of agility in your teams and identify actions you can take starting today!
We will discuss:
- Understanding the data landscape
- Increasing insights flexibility
- Familiarization with insights tools
- Changing how we respond to insights requests
- Identifying competencies of an insights leader
- And, one final message for a stronger tomorrow!
There is a need for teams to become more agile.
Having worked on both the client and vendor side of insights, Z Johnson and Patricia Montesdeoca have experienced first hand the importance of adapting this transformation. This Virtual Insight Summit keynote conversation will cover four key areas to create a sense of agility in your teams and identify actions you can take starting today!
We will discuss:
- Understanding the data landscape
- Increasing insights flexibility
- Familiarization with insights tools
- Changing how we respond to insights requests
- Identifying competencies of an insights leader
- And, one final message for a stronger tomorrow!
May 6, 2020 11:45 AM in Eastern Time (US and Canada)
Market Research 2.0: Becoming more proactive and strategic
Presented by: Zontziry "Z" Johnson | Zappi, VP Customer Transformation & Patricia Montesdeoca | Zappi, VP Customer Transformation
There is a need for teams to become more agile.
Having worked on both the client and vendor side of insights, Z Johnson and Patricia Montesdeoca have experienced first hand the importance of adapting this transformation. This Virtual Insight Summit keynote conversation will cover four key areas to create a sense of agility in your teams and identify actions you can take starting today!
We will discuss:
- Understanding the data landscape
- Increasing insights flexibility
- Familiarization with insights tools
- Changing how we respond to insights requests
- Identifying competencies of an insights leader
- And, one final message for a stronger tomorrow!
There is a need for teams to become more agile.
Having worked on both the client and vendor side of insights, Z Johnson and Patricia Montesdeoca have experienced first hand the importance of adapting this transformation. This Virtual Insight Summit keynote conversation will cover four key areas to create a sense of agility in your teams and identify actions you can take starting today!
We will discuss:
- Understanding the data landscape
- Increasing insights flexibility
- Familiarization with insights tools
- Changing how we respond to insights requests
- Identifying competencies of an insights leader
- And, one final message for a stronger tomorrow!
May 6, 2020 11:45 AM in Eastern Time (US and Canada)
Market Research 2.0: Becoming more proactive and strategic
Presented by: Zontziry "Z" Johnson | Zappi, VP Customer Transformation & Patricia Montesdeoca | Zappi, VP Customer Transformation
There is a need for teams to become more agile.
Having worked on both the client and vendor side of insights, Z Johnson and Patricia Montesdeoca have experienced first hand the importance of adapting this transformation. This Virtual Insight Summit keynote conversation will cover four key areas to create a sense of agility in your teams and identify actions you can take starting today!
We will discuss:
- Understanding the data landscape
- Increasing insights flexibility
- Familiarization with insights tools
- Changing how we respond to insights requests
- Identifying competencies of an insights leader
- And, one final message for a stronger tomorrow!
There is a need for teams to become more agile.
Having worked on both the client and vendor side of insights, Z Johnson and Patricia Montesdeoca have experienced first hand the importance of adapting this transformation. This Virtual Insight Summit keynote conversation will cover four key areas to create a sense of agility in your teams and identify actions you can take starting today!
We will discuss:
- Understanding the data landscape
- Increasing insights flexibility
- Familiarization with insights tools
- Changing how we respond to insights requests
- Identifying competencies of an insights leader
- And, one final message for a stronger tomorrow!
May 6, 2020 11:45 AM in Eastern Time (US and Canada)
But Why? – The Explanatory Power of Qualitative Insights
Presented by: Thomas Ware | Liberty Mutual Insurance, Analyst II, Consumer Insights
May 6, 2020 09:30 AM in Eastern Time (US and Canada)
But Why? – The Explanatory Power of Qualitative Insights
Presented by: Thomas Ware | Liberty Mutual Insurance, Analyst II, Consumer Insights
May 6, 2020 09:30 AM in Eastern Time (US and Canada)
But Why? – The Explanatory Power of Qualitative Insights
Presented by: Thomas Ware | Liberty Mutual Insurance, Analyst II, Consumer Insights
May 6, 2020 09:30 AM in Eastern Time (US and Canada)
15:15 BST / 10:15 EST
Open Discussion: How (not) to do Digital Insight Transformation
Led by Mike Stevens
Drowning in Data? VSP Learns to Swim with an Accessible, Intuitive, and Unified Data Warehouse
Presented by: Taryn Prince | VSP, Senior Research Strategist &
Kristi Zuhlke | KnowledgeHound, CEO and Co-Founder
Three challenges that insights teams face when leveraging survey data is that their data is not easily accessible, analytics on that data requires a great deal of technical ability, and all of the disparate customer data sources (including qual video data) are not unified in one place. This presentation will cover how Taryn Prince and her team at VSP tackled each of these barriers so that they were no longer drowning in data and, instead, swimming in an accessible, unified, and intuitive data warehouse.
Kristi Zuhlke | KnowledgeHound, CEO and Co-Founder
Three challenges that insights teams face when leveraging survey data is that their data is not easily accessible, analytics on that data requires a great deal of technical ability, and all of the disparate customer data sources (including qual video data) are not unified in one place. This presentation will cover how Taryn Prince and her team at VSP tackled each of these barriers so that they were no longer drowning in data and, instead, swimming in an accessible, unified, and intuitive data warehouse.
May 6, 2020 11:00 AM in Eastern Time (US and Canada)
Drowning in Data? VSP Learns to Swim with an Accessible, Intuitive, and Unified Data Warehouse
Presented by: Taryn Prince | VSP, Senior Research Strategist &
Kristi Zuhlke | KnowledgeHound, CEO and Co-Founder
Three challenges that insights teams face when leveraging survey data is that their data is not easily accessible, analytics on that data requires a great deal of technical ability, and all of the disparate customer data sources (including qual video data) are not unified in one place. This presentation will cover how Taryn Prince and her team at VSP tackled each of these barriers so that they were no longer drowning in data and, instead, swimming in an accessible, unified, and intuitive data warehouse.
Kristi Zuhlke | KnowledgeHound, CEO and Co-Founder
Three challenges that insights teams face when leveraging survey data is that their data is not easily accessible, analytics on that data requires a great deal of technical ability, and all of the disparate customer data sources (including qual video data) are not unified in one place. This presentation will cover how Taryn Prince and her team at VSP tackled each of these barriers so that they were no longer drowning in data and, instead, swimming in an accessible, unified, and intuitive data warehouse.
May 6, 2020 11:00 AM in Eastern Time (US and Canada)
Drowning in Data? VSP Learns to Swim with an Accessible, Intuitive, and Unified Data Warehouse
Presented by: Taryn Prince | VSP, Senior Research Strategist &
Kristi Zuhlke | KnowledgeHound, CEO and Co-Founder
Three challenges that insights teams face when leveraging survey data is that their data is not easily accessible, analytics on that data requires a great deal of technical ability, and all of the disparate customer data sources (including qual video data) are not unified in one place. This presentation will cover how Taryn Prince and her team at VSP tackled each of these barriers so that they were no longer drowning in data and, instead, swimming in an accessible, unified, and intuitive data warehouse.
Kristi Zuhlke | KnowledgeHound, CEO and Co-Founder
Three challenges that insights teams face when leveraging survey data is that their data is not easily accessible, analytics on that data requires a great deal of technical ability, and all of the disparate customer data sources (including qual video data) are not unified in one place. This presentation will cover how Taryn Prince and her team at VSP tackled each of these barriers so that they were no longer drowning in data and, instead, swimming in an accessible, unified, and intuitive data warehouse.
May 6, 2020 11:00 AM in Eastern Time (US and Canada)
Enter the Cult of Radical Insights
Presented by: Mark Adams | Vice Media, SVP Head of Innovation
May 6, 2020 08:45 AM in Eastern Time (US and Canada)
Enter the Cult of Radical Insights
Presented by: Mark Adams | Vice Media, SVP Head of Innovation
May 6, 2020 08:45 AM in Eastern Time (US and Canada)
Enter the Cult of Radical Insights
Presented by: Mark Adams | Vice Media, SVP Head of Innovation
May 6, 2020 08:45 AM in Eastern Time (US and Canada)
Stop the Swirl: Real-Time Insights to Drive Decision Making
Presented by: Lisa Saxon Reed | MARS Wrigley, Director, Global Sensory / Jeffrey Wu | MARS Wrigley, Principal Scientist, Global Sensory / Erin Fleming | MARS Wrigley, Sensory Scientist
May 6, 2020 12:30 PM in Eastern Time (US and Canada)
Stop the Swirl: Real-Time Insights to Drive Decision Making
Presented by: Lisa Saxon Reed | MARS Wrigley, Director, Global Sensory / Jeffrey Wu | MARS Wrigley, Principal Scientist, Global Sensory / Erin Fleming | MARS Wrigley, Sensory Scientist
May 6, 2020 12:30 PM in Eastern Time (US and Canada)
Stop the Swirl: Real-Time Insights to Drive Decision Making
Presented by: Lisa Saxon Reed | MARS Wrigley, Director, Global Sensory / Jeffrey Wu | MARS Wrigley, Principal Scientist, Global Sensory / Erin Fleming | MARS Wrigley, Sensory Scientist
May 6, 2020 12:30 PM in Eastern Time (US and Canada)
The Race to Consumer Centricity - How ASICS Digital First Insights Program is Transforming Business
Presented by: Ashley Hopkins | ASICS Digital, Senior Manager, Consumer Insights & Julio Franco | Head of Customer, Zappi
Joined by a similar background in building insights functions from scratch, Ashley and Julio will share their divergent experiences in doing so. Julio will focus on an antiquated way of building insights, while Ashley will contrast with the digital-first approach taken by ASICS. In the presentation she will share examples of how insights has driven business and products decisions as well as tips on the types of expertise and programs to get you started. Leave your focus groups at home... we are living in a new digital world!
Joined by a similar background in building insights functions from scratch, Ashley and Julio will share their divergent experiences in doing so. Julio will focus on an antiquated way of building insights, while Ashley will contrast with the digital-first approach taken by ASICS. In the presentation she will share examples of how insights has driven business and products decisions as well as tips on the types of expertise and programs to get you started. Leave your focus groups at home... we are living in a new digital world!
May 6, 2020 02:00 PM in Eastern Time (US and Canada)
The Race to Consumer Centricity - How ASICS Digital First Insights Program is Transforming Business
Presented by: Ashley Hopkins | ASICS Digital, Senior Manager, Consumer Insights & Julio Franco | Head of Customer, Zappi
Joined by a similar background in building insights functions from scratch, Ashley and Julio will share their divergent experiences in doing so. Julio will focus on an antiquated way of building insights, while Ashley will contrast with the digital-first approach taken by ASICS. In the presentation she will share examples of how insights has driven business and products decisions as well as tips on the types of expertise and programs to get you started. Leave your focus groups at home... we are living in a new digital world!
Joined by a similar background in building insights functions from scratch, Ashley and Julio will share their divergent experiences in doing so. Julio will focus on an antiquated way of building insights, while Ashley will contrast with the digital-first approach taken by ASICS. In the presentation she will share examples of how insights has driven business and products decisions as well as tips on the types of expertise and programs to get you started. Leave your focus groups at home... we are living in a new digital world!
May 6, 2020 02:00 PM in Eastern Time (US and Canada)
The Race to Consumer Centricity - How ASICS Digital First Insights Program is Transforming Business
Presented by: Ashley Hopkins | ASICS Digital, Senior Manager, Consumer Insights & Julio Franco | Head of Customer, Zappi
Joined by a similar background in building insights functions from scratch, Ashley and Julio will share their divergent experiences in doing so. Julio will focus on an antiquated way of building insights, while Ashley will contrast with the digital-first approach taken by ASICS. In the presentation she will share examples of how insights has driven business and products decisions as well as tips on the types of expertise and programs to get you started. Leave your focus groups at home... we are living in a new digital world!
Joined by a similar background in building insights functions from scratch, Ashley and Julio will share their divergent experiences in doing so. Julio will focus on an antiquated way of building insights, while Ashley will contrast with the digital-first approach taken by ASICS. In the presentation she will share examples of how insights has driven business and products decisions as well as tips on the types of expertise and programs to get you started. Leave your focus groups at home... we are living in a new digital world!
May 6, 2020 02:00 PM in Eastern Time (US and Canada)
A Look Behind the Scenes of IBM's Digital Advertising Measurement
Presented by: Sachin Pai | IBM, Manager, Advertising and Media Analytics & Ernie Collings | Zappi, Vice President, Ad and brand measurement
May 6, 2020 02:45 PM in Eastern Time (US and Canada)
A Look Behind the Scenes of IBM's Digital Advertising Measurement
Presented by: Sachin Pai | IBM, Manager, Advertising and Media Analytics & Ernie Collings | Zappi, Vice President, Ad and brand measurement
May 6, 2020 02:45 PM in Eastern Time (US and Canada)
A Look Behind the Scenes of IBM's Digital Advertising Measurement
Presented by: Sachin Pai | IBM, Manager, Advertising and Media Analytics & Ernie Collings | Zappi, Vice President, Ad and brand measurement
May 6, 2020 02:45 PM in Eastern Time (US and Canada)
Becoming Indispensable: How McDonald's Elevated the Role of Insights
Presented by: Matt Cahill | Senior Director, Consumer Insights Activation
May 6, 2020 03:30 PM in Eastern Time (US and Canada)
Becoming Indispensable: How McDonald's Elevated the Role of Insights
Presented by: Matt Cahill | Senior Director, Consumer Insights Activation
May 6, 2020 03:30 PM in Eastern Time (US and Canada)
Becoming Indispensable: How McDonald's Elevated the Role of Insights
Presented by: Matt Cahill | Senior Director, Consumer Insights Activation
May 6, 2020 03:30 PM in Eastern Time (US and Canada)
Finding the big idea: How Coca-Cola's Approach to Insights Drives Real Innovation
Presented by: Cedric Steele | Coca-Cola, AVP Global Innovation - The McDonald's Division & Ellen Yun | Zappi, VP Global Accounts
We all know that the odds are against new products surviving in the marketplace, especially in this rapidly changing environment. The products that have the best chance are ones that connect with the consumer and create value for the company. In this presentation, Cedric Steele (AVP, Business Development & Innovation for The Coca-Cola Company) and Ellen Yun (VP, Global Accounts) will share the story of the creation of the Minute Maid Slushies Brand and the tools used to drive rapid innovation.
Points Covered:
- Identifying the opportunity to create value
- Developing and validating solutions that work via rapid-innovation and iterative learning
- Driving continuous improvement pre and post launch
- Scaling the solution to maximize the return
If you’re interested in adding value to your company by speeding up and scaling innovation, this is the session for you!
We all know that the odds are against new products surviving in the marketplace, especially in this rapidly changing environment. The products that have the best chance are ones that connect with the consumer and create value for the company. In this presentation, Cedric Steele (AVP, Business Development & Innovation for The Coca-Cola Company) and Ellen Yun (VP, Global Accounts) will share the story of the creation of the Minute Maid Slushies Brand and the tools used to drive rapid innovation.
Points Covered:
- Identifying the opportunity to create value
- Developing and validating solutions that work via rapid-innovation and iterative learning
- Driving continuous improvement pre and post launch
- Scaling the solution to maximize the return
If you’re interested in adding value to your company by speeding up and scaling innovation, this is the session for you!
May 6, 2020 04:15 PM in Eastern Time (US and Canada)
Finding the big idea: How Coca-Cola's Approach to Insights Drives Real Innovation
Presented by: Cedric Steele | Coca-Cola, AVP Global Innovation - The McDonald's Division & Ellen Yun | Zappi, VP Global Accounts
We all know that the odds are against new products surviving in the marketplace, especially in this rapidly changing environment. The products that have the best chance are ones that connect with the consumer and create value for the company. In this presentation, Cedric Steele (AVP, Business Development & Innovation for The Coca-Cola Company) and Ellen Yun (VP, Global Accounts) will share the story of the creation of the Minute Maid Slushies Brand and the tools used to drive rapid innovation.
Points Covered:
- Identifying the opportunity to create value
- Developing and validating solutions that work via rapid-innovation and iterative learning
- Driving continuous improvement pre and post launch
- Scaling the solution to maximize the return
If you’re interested in adding value to your company by speeding up and scaling innovation, this is the session for you!
We all know that the odds are against new products surviving in the marketplace, especially in this rapidly changing environment. The products that have the best chance are ones that connect with the consumer and create value for the company. In this presentation, Cedric Steele (AVP, Business Development & Innovation for The Coca-Cola Company) and Ellen Yun (VP, Global Accounts) will share the story of the creation of the Minute Maid Slushies Brand and the tools used to drive rapid innovation.
Points Covered:
- Identifying the opportunity to create value
- Developing and validating solutions that work via rapid-innovation and iterative learning
- Driving continuous improvement pre and post launch
- Scaling the solution to maximize the return
If you’re interested in adding value to your company by speeding up and scaling innovation, this is the session for you!
May 6, 2020 04:15 PM in Eastern Time (US and Canada)
Finding the big idea: How Coca-Cola's Approach to Insights Drives Real Innovation
Presented by: Cedric Steele | Coca-Cola, AVP Global Innovation - The McDonald's Division & Ellen Yun | Zappi, VP Global Accounts
We all know that the odds are against new products surviving in the marketplace, especially in this rapidly changing environment. The products that have the best chance are ones that connect with the consumer and create value for the company. In this presentation, Cedric Steele (AVP, Business Development & Innovation for The Coca-Cola Company) and Ellen Yun (VP, Global Accounts) will share the story of the creation of the Minute Maid Slushies Brand and the tools used to drive rapid innovation.
Points Covered:
- Identifying the opportunity to create value
- Developing and validating solutions that work via rapid-innovation and iterative learning
- Driving continuous improvement pre and post launch
- Scaling the solution to maximize the return
If you’re interested in adding value to your company by speeding up and scaling innovation, this is the session for you!
We all know that the odds are against new products surviving in the marketplace, especially in this rapidly changing environment. The products that have the best chance are ones that connect with the consumer and create value for the company. In this presentation, Cedric Steele (AVP, Business Development & Innovation for The Coca-Cola Company) and Ellen Yun (VP, Global Accounts) will share the story of the creation of the Minute Maid Slushies Brand and the tools used to drive rapid innovation.
Points Covered:
- Identifying the opportunity to create value
- Developing and validating solutions that work via rapid-innovation and iterative learning
- Driving continuous improvement pre and post launch
- Scaling the solution to maximize the return
If you’re interested in adding value to your company by speeding up and scaling innovation, this is the session for you!
May 6, 2020 04:15 PM in Eastern Time (US and Canada)